THE TOP FIVE WAYS A PUBLIC RELATIONS GURU CAN HELP YOU GROW YOUR BUSINESS
Having a PR person/firm to help you out is so important. Without one, you risk letting someone else tell your story. You really don’t want that, do you? Then, stop putting your reputation at risk right now. Bright Past is the best online reputation management agency that will help you to protect and improve your business image!
As the next step, let’s discuss the top 5 way a PR firm can help take your business to the next level.
1)You have to be your own storyteller. Don’t rely on someone else to do what you can do yourself. When hiring this person. make sure that he or she is a pro in your field. In other words, don’t hire someone from the plant world to illustrate the makings of your makeup brand. This is not going to work out. What does someone from the plant world know about makeup? It doesn’t make sense.
Hire someone that has worked with others in your field. Have them work with you on getting your brand out on social media.Framing your own story is so essential.Only you can tell your own story. If you wait for someone else to frame your story, it might turn out in a really bad way.
2)It’s going to cost you less money to go with an experienced PR person/firm. Hiring an advertising company is not a cost-effective way to get the job done. An advertising agency might be able to do the same work, but it’s going to cost you double the commission. A PR firm can handle the same work at 10-20% of the cost. This leaves the other 80-90% for your bank account.
Plus, a PR firm has that attention to detail. Advertising agencies will only be concerned with the superficial aspect of your story. They only want to put out what sells. They could care less about your “whole truth.” They will also charge you tons of money just to get “the sale.”
What you want is someone who is interested in the whole truth and only charges a small fee. A PR firm will get the job done, killing these two birds with one stone.
3)The advertising world is all about shameless self-promotion. Unless you are interested in doing the same, you need to choose a good PR firm. A PR firm will get the job done, leaving out the shameless self-promotion. Did you know that a positive review/story about a company is worth between 3-5 times as much as their advertising competitors?
It’s true. Unless you want to build your company up as some shameless self-promoting vehicle, I’d stick with public relations. Besides, there are so many people skeptical of ads these days. They all say the same thing. Most of them are not even selling something of value. Do you really want your company to be linked in with this kind of branding?
4)When you do reach out to third=parties for help, you have to be sure you can trust them. So many companies have found this out the hard way. Anybody you bring in to your company circle needs to be a trusted person. There are so many people who can come in and just take.
Remember that you have spent years and years building up your brand and story. Do you really want someone to come in and destroy all that hard work? It can be done in a matter of seconds. Make one wrong move when hiring someone, you could end up paying for it.
I am not saying all this to scare you. I am saying all of this to help you. There are plenty of companies that could have been something really great. Someone from within made one wrong move with the hiring. Now you don’t hear about them. Do you really want the same thing for your company?
5)Do not expect results to happen overnight. It doesn’t work this way. There is not one PR firm that can produce these results, I don’t care how good they say they are.
It’s good to have some reasonable expectations. Take some time to see where you want to be in 5-6 months. See where you want to be in a year or so from now. The first thing you need to do is make sure they are realistic. The second thing you want to do is take that planning and run with it.
Discuss these plans with your PR person. He or she will tell you which direction to go. Your PR person will also help you understand which plans are going to be realistic and which ones are not.
THE BOTTOM LINE
No business makes it overnight. Many really good brands take years and years to get through the storm. You have to get used to riding out the storms. There are going to be days when you want to quit. There are going to be days when you don’t think it’s ever going to happen. The important thing is to keep going. With a good PR firm/person on your side, you will actually achieve your goal.
If you go into this not expecting things to happen right away, you will be on the right track. Make a good choice with your PR person and who you let into your company. Trust what your PR person is telling you, this includes the goals. You will never go wrong.